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【中国游戏匠人访谈录】互爱互动黄建:群星闪耀的黄金时代

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2017年,星耀360游戏全景颁奖盛典已经举办到第六届。为回顾中国游戏产业二十年来的发展历程,也为鼓励和嘉奖具有工匠精神与创新精神的中国游戏人,星耀360今年特别推出“致力打造本土精品游戏的中国匠人”主题活动,旨在感谢每一位以实际行动引领中国游戏产业发展进程的开拓者,以及以“匠心精神”坚守信仰,追逐梦想的中国本土游戏的守望者,感恩于这个让梦想和荣耀绽放的时代,为中国游戏行业树立更多优秀榜样,为中国游戏玩家奉献更多的精品。

视频:
http://v.youku.com/v_show/id_XMjkwNzkwMTQwNA==.html?spm=a2h3j.8428770.3416059.1
https://v.qq.com/x/page/q052741xedf.html

互爱互动CEO黄建:群星闪耀的黄金时代

导语:黄建的职业经历丰富,喜欢站在战略高度纵观大局。如今的游戏业就像一个征战酣畅的江湖,群雄逐鹿之后已出现几大巨头。“中国游戏进入寡头时代,接下来的应对之道是实施精品战略,深耕细分市场。”将来百家争鸣、百花齐放,中国游戏才能走进新时代。

听黄建讲话就像听一位大将在分析战局、部署战略。纵观中国本土游戏近一年的发展,就像进入一片红海,竞争进入白热化。“这一年痛并快乐着,腾讯、网易基本拿走了行业的增量市场,我认为必须耕耘细分市场,深入挖掘还没被触及到的细分市场和品类。”除了在红海中厮杀,开辟蓝海也是未来的生存之道。如今的手游与端游相比,变化速度更快,每一年市场都在发生极大的变化,面对市场的变化,游戏厂商只有不断地转型,去寻找新的发展方向。

在黄建看来,虽然某些游戏类型会暂时一统江湖,成为当年的大热门,但是只要给每一个类型的用户提供更好的产品,就能突破一片天地。他带领公司重点打造体育类细分市场,之前推出了国内第一体育手游《中超风云》,今年将做新的世界五大联赛足球。

“匠心其实是一个不断追求完美,不断否定自己的过程,简单地说就是对自己永远不满意,永远希望做得更好。”在坚持匠人精神的前提下,他希望这个行业能呈现出百花齐放的状态,让各种不同类型的产品都有机会在玩家面前展现自我。


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